Work
Multiply — Giving Tuesday 2025
A campaign identity for The Cause’s Giving Tuesday push, built around one idea: every gift multiplies.
01 — Identity
Identity
The Multiply mark is a set of rings that grow outward, like one gift spreading. I paired it with The Cause’s wordmark and arrows for a lockup that works from email headers to banners.
Email header · 1800×600
Banner · 1200×400
02 — Countdown
Countdown
A three-day social countdown to Giving Tuesday, with each post shifting tone from playful to urgent to celebratory.
Instagram · 1080×1350
03 — Multiplying Hope
Multiplying Hope
A series that puts each partner country inside the rings, showing where gifts actually go.
Instagram · 1080×1350 · Facebook · 1080×1080
04 — Annual Report
Annual Report
The Multiply identity carried onto the cover I designed for The Cause’s 2025 Annual Report.