Posters
These posters have an engaging, functional, and contextual composition to create a typographic solution with an impactful focal point. It’s intentional to present a main idea with graphic impact and a subsequent, complementary, clear message hierarchy. This allows for a sense of order. A strong element of this design was based on graphic relationships, making an asserted effort to identify opportunities to align letters, words, lines, paragraphs, etc., to each other or to a grid in ways that establish or enhance formal and spatial relationships among elements.
Postcard
With this design anchor, the main typographic elements were then considered for brand extendability for application to a postcard, banner, etc. Ultimately, this allows flexibility for the viewer to relate to printed pieces with enhanced white space, strong messaging, and relational impact.
